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Google’s video advertisements are shortchanging advertisers and failing requirements, report claims



Google’s video advertisements have not been assembly its personal requirements and have left paid advertisers shortchanged. That is the end result of a brand new report primarily based on analysis by one firm that analyzes advert efficiency.

Based on the report, Google’s advertisements fail its personal requirements round 80% of the time when working advertisements on different web sites earlier than the web page’s essential video content material. These requirements declare that the audio will stay on and that solely advertisements that are not skipped are paid for.



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